Each project deserves a different approach - even down to the research process. Below I've shown an example of my process for my project Mainland.

Process

it all starts with an idea

This product is a biodegradable surf wax that is made of beeswax and contains zero paraffins or dioxins. This wax won’t harm the ocean or your skin while maintaining its quality and performing like other popular surfboard wax brands.

3 CONCEPTS THAT COULD

AID IN THE COMMUNICATION

1. Balance + Harmony

This concept would compare the balance of the ocean’s ecosystem to that of balancing on a surfboard.

2. The Moon

This concept would be paying homage to the moon, and playing off the idea that the moon creates waves and controls the tides.

3. Cycles

This concept would touch on the circle of life, and go more into the biodegradable aspect of the product. It would represent how the product integrates into the ocean’s natural cycle.